Everyday life at two Basel residences
Senevita Gellertblick and Senevita Erlenmatt wanted to reach the families of prospective residents on social media. The two Basel residences wanted to show daily life and the services available.
The original case study described the Senevita Group as a provider of assisted living and care with more than 60 residences across Switzerland.
More than a year of Facebook content
We managed the two residences’ Facebook presence for more than a year. Together, we developed content about the apartments, dining facilities and the people who shape daily life there.
Employees were central to the production. In personal interviews, they spoke about their daily work, their motivation and their experiences with residents. The posts gave families a view of the work behind the scenes.
More insight and more enquiries
Our original case study reported a positive response to the regular posts and an increase in enquiries. The communication focused on trust and the visibility of the two residences in the Basel region.
See the project.
