A practice on Instagram and TikTok
Dr. Andrea Niggemann wanted to raise awareness of her aesthetic medicine practice and bring interested people to her website. The brief focused on services such as Botox, biostimulation and other aesthetic procedures, alongside building a professional presence on Instagram and TikTok.
Building and managing the channels
We developed the social media presence from the ground up. In concept and strategy meetings, we defined the audience and its needs. We then planned monthly content ideas and filmed them at the practice.
Our team handled content creation, video editing, scheduling and publication on Instagram and TikTok. We reviewed performance and used the findings to adjust future content. The aim was to present the treatment options in a clear, approachable way.
Results from the first eight months
The archived case study reports more than 150,000 video views, 80,000 accounts reached across Instagram and TikTok, and 470 website clicks in the first eight months.
Further content for the practice
At the time of the original case study, we were continuing the collaboration beyond those eight months and developing further concepts and content for the practice.
See the project.
