Recruitment around Eurovision
Pantex AG wanted to present itself as an employer and recruit new staff. The first campaign focused on recruitment for the then-upcoming Eurovision Song Contest. The videos were intended to show career opportunities, company values and workplace culture.
From strategy to finished video
We developed the campaign strategy and delivered it through a series of videos. Our team handled the concepts, scripts, production and post-production.
We adapted the videos for social media, combining views of the working day with roles connected to Eurovision. Prospective applicants could see the opportunities and the working environment at Pantex.
Collaboration in 2025
The original case study reported a positive response within the company and among its Instagram audience. Following the first campaign, Pantex appointed Viral Impact to work on its social media content strategy throughout 2025.
See the project.
