A view of everyday police work
I-Cop Tosca Stücki of the Basel-Stadt cantonal police wanted to use her Tosca Kapos channel to show everyday police work and strengthen contact with the public. Her workload left little time to produce and publish content on a regular basis.
Content, strategy and community
We supported Tosca Kapos with strategy and content creation. We developed concepts, produced informative posts and handled community management. During the period covered by the case study, we focused on organic distribution without paid campaigns.
Results from the first six months
The archived case study reports more than 3 million TikTok views, 62,000 profile views, 76,000 likes, more than 6,000 comments and more than 5,000 new followers in the first six months. According to that report, these results came from organic activity, without paid posts.
Developing the channel
At the time of the original case study, we were continuing the collaboration and developing further content for the channel. The shared aim was to show the people behind everyday police work and continue the conversation with the public.
See the project.
