Introducing software around a horticultural trade fair
Wipfli Bausupport wanted to introduce newly developed software around a horticultural trade fair. The company was looking for a way to reach visitors while saving the work involved in running its own physical exhibition stand.
Five videos and regional targeting
We developed and produced five videos for the company’s social media presence around the fair. We used quick cuts and product-focused visuals to introduce the software.
We used geotargeting to limit the campaign to the region around the trade fair, directing the ads to social media users near the event.
Product communication without a dedicated stand
Wipfli could present the software through video in the area around the fair. According to the original case study, the company saved the cost and effort of a physical exhibition stand.
See the project.
