Meet Hans Murmeli.
Hans Murmeli is the Swiss AI character behind @hansmurmeli on Instagram. Viral Impact develops his personality, writes the stories and produces his videos.
Hans Murmeli is an AI-generated character.
A character.
A personality.
Hans travels around Switzerland, explores everyday life and shares it with his own sense of humour. His Alpine hat makes him recognisable. Behind him is our creative and production team.
We created Hans more than a year ago and continue to manage him, from the original character idea to scripts, videos and ongoing planning.
Follow @hansmurmeli on Instagram or explore how we develop an AI creator for your brand.
From an idea to an ongoing format.
Develop the character
Personality, appearance and voice are the starting point. They give new stories a shared framework.
Produce the stories
We write, develop visuals and bring scenes together through editing and sound. Filmmaking craft gives the story its shape.
Manage the character
We plan new content and manage Hans beyond individual productions, keeping his world recognisable over time.
An AI creator for your brand?
We can develop a character with its own role, voice and story. The first step is a conversation about your brand.